This Research work examine the Impacts of Advertising on the sustenance of the media, it was written primarily using OSBC, NTA and RAVE FM as a case study. The project contains five chapters, the introduction of the topic which deals with background to the study, History of the Guardian Newspaper statement of the research problem, research questions, purpose of the study, significance of the study Limitations of the study and definition of terms advertising. The literature review where we defined advertising types advertisement and benefits of advertising on the impacts of advertising on the development of the media. The research methodology try to explain how data are collected and process together with the strategies employed in the research design, instrument of data collection and method of data collection. The analysis of result was present educing survey technique method which discuss the result and the policy issue concerning the project. The write-up recommendations and conclusion deal with bringing out the main point of the project.